Maruti Suzuki's National Road Safety Mission touches the 500,000 milestone
Publication: National Road Safety Mission.
Date: 22/01/2012

Maruti Suzuki’s flagship road safety programme on fostering safe driving, `National Road Safety Mission’, reached the figure of 500,000 trainees. This programme by Maruti Suzuki was launched in December 2008.

Under this special initiative, it has trained over 500,000 people out of which over 147,000 belong to economically challenged sections of the society and are beneficiaries of the initiative. Many of these people are self sufficient today. With this special infrastructure, Maruti Suzuki has in a way institutionalized the concept of driving training and brought in international best practices in the country.

Apart from this, the Company has also extended its training infrastructure in the guise of 6 Institutes of Driving and Traffic Research and 192 plus Maruti Driving Schools. They are fully operational and conveniently scattered across the country. It now aims to double the number of Maruti Driving Schools in next three years. More than 10 lakh people were trained in safe driving by Maruti Suzuki in the last 10 years.

“The milestone of training 500,000 people in safe driving, is only a humble beginning, compared to the scale of the issue. The scale can be gauged from the latest report compiled by International Road Federation, which states that India loses close to about Rs 100,000 Crore every year in road accidents. In terms of fatalities, around 160,000 lives are lost annually in road accidents. As the automobile sector continues to grow, there is a need to bring in high quality training institutes, which help institutionalize high `quality training’ on road safety. This requires a 360-degree approach and involvement of several bodies. We hope to be the catalyst for other organizations to join the road safety efforts,” is what Mayank Pareek, Managing Executive Office, Marketing & Sales had to say on the occasion. He continued, “I take this opportunity to thank our dealer partners, who have partnered with us in setting up state-of-the art driving training infrastructure in the country. With their support, we are successfully running over 192 driving schools in the country. Various State governments have joined hands with us in setting up IDTRs and institutionalizing driving training in the country. Going forward, we look forward to support and guidance of several other state governments to strengthen this initiative of national importance.”

“So far we have trained over 10 lakh people through our existing network of 6 IDTRs and 192 Maruti Driving Schools. We now target to double the network of Maruti Driving Schools to 400 in the next 2 to 3 years. This will help us train more people by spreading high quality structured driving training in the country,” he added.

Of late Maruti Suzuki has added another module, `Road Safety Knowledge Centre’ in association with Gurgaon police, to make its road safety programmes stronger. The new format aims to improve traffic education and develop safe driving habits for the people of Gurgaon. Besides, the centre has been equipped to provide specialized training platforms to traffic violators.Maruti Suzuki’s flagship road safety programme on fostering safe driving, `National Road Safety Mission’, reached the figure of 500,000 trainees. This programme by Maruti Suzuki was launched in December 2008.

Under this special initiative, it has trained over 500,000 people out of which over 147,000 belong to economically challenged sections of the society and are beneficiaries of the initiative. Many of these people are self sufficient today. With this special infrastructure, Maruti Suzuki has in a way institutionalized the concept of driving training and brought in international best practices in the country.

Apart from this, the Company has also extended its training infrastructure in the guise of 6 Institutes of Driving and Traffic Research and 192 plus Maruti Driving Schools. They are fully operational and conveniently scattered across the country. It now aims to double the number of Maruti Driving Schools in next three years. More than 10 lakh people were trained in safe driving by Maruti Suzuki in the last 10 years.

“The milestone of training 500,000 people in safe driving, is only a humble beginning, compared to the scale of the issue. The scale can be gauged from the latest report compiled by International Road Federation, which states that India loses close to about Rs 100,000 Crore every year in road accidents. In terms of fatalities, around 160,000 lives are lost annually in road accidents. As the automobile sector continues to grow, there is a need to bring in high quality training institutes, which help institutionalize high `quality training’ on road safety. This requires a 360-degree approach and involvement of several bodies. We hope to be the catalyst for other organizations to join the road safety efforts,” is what Mayank Pareek, Managing Executive Office, Marketing & Sales had to say on the occasion. He continued, “I take this opportunity to thank our dealer partners, who have partnered with us in setting up state-of-the art driving training infrastructure in the country. With their support, we are successfully running over 192 driving schools in the country. Various State governments have joined hands with us in setting up IDTRs and institutionalizing driving training in the country. Going forward, we look forward to support and guidance of several other state governments to strengthen this initiative of national importance.”

“So far we have trained over 10 lakh people through our existing network of 6 IDTRs and 192 Maruti Driving Schools. We now target to double the network of Maruti Driving Schools to 400 in the next 2 to 3 years. This will help us train more people by spreading high quality structured driving training in the country,” he added.

Of late Maruti Suzuki has added another module, `Road Safety Knowledge Centre’ in association with Gurgaon police, to make its road safety programmes stronger. The new format aims to improve traffic education and develop safe driving habits for the people of Gurgaon. Besides, the centre has been equipped to provide specialized training platforms to traffic violators.